About Us

Michael Troyer, President

After earning his masters and doctorate degrees at Duke University, Michael became a faculty member in the Business School at the University of Wisconsin – Green Bay.  As Department Chair for six years, he managed a budget of nearly $1 million and oversaw the work of 24 direct reports.  As a professor teaching business strategy, creative thinking, leadership and organizational management, he began to be asked to consult with businesses and organizations across the State and realized that having an impact on a small to mid-size business provided enormous satisfaction.  He decided to give up tenure and step full-time into the business world as a consultant in his chosen field of business strategy.  The practice of teaching provided the skills to serve as a facilitator of strategic thinking and strategic planning for clients.

As a consultant with an extensive background in business strategy and creative thinking, Michael Troyer guides his client’s strategic thinking and their formulation of business strategy, facilitates their strategic planning process, guides them to think creatively about the future of their business, and instructs them in the effective execution of their Plan.  With a focus on small to medium-size firms and organizations, he has worked with manufacturing, construction, banking, real estate development, professional services, family business, transportation, wholesale, retail and nonprofit organizations.

He specializes in Fast Cycle Results Planning™, Outside In Strategic Planning™, Traditional Strategic Planning, Long Range Growth Planning, Family-Owned Business Planning and Succession Planning. He has degrees from Cornell College (BA) and from Duke University (MA and Ph. D.).

Business and Leadership Activities – Present and Past


  • Member of the Regional Board of Directors of Baylake Bank
  • TEC Associate [The Executive Committee]
  • St. Mary’s Hospital Business Strategy Task Force
  • President of the Bay Area Workforce Development Board of Directors (Chair of the Strategic Leadership Committee)
  • Advisory Board for the Northeast Wisconsin Office of the Better Business Bureau of Wisconsin and a state-wide judge for the Torch Awards of the BBB

In the Past:

  • A Senior Consultant for Inc. Magazine Business Resources (an Inc. Magazine subsidiary;
  • The Board of Directors – Greater Green Bay Community Foundation;
  • Chair of the Steering Committee for Leadership Green Bay (a founding organizer).
  • Numerous other involvements and commitments through the years (available upon request, if desired)

In a previous life:

  • An Emeritus Associate Professor of Business Administration (Management) at The University of Wisconsin-Green Bay
  • Served as Chair of the School of Business for six years
  • Served as Director of the Family Business Forum
  • Taught for the UW-Oshkosh Masters in Business Administration Program (Leadership and Innovation and Organizational Leadership and Change)

He is A recipient of:

  • The Daniel Whitney Award of the Greater Green Bay Chamber of Commerce
  • The Leo Frigo Distinguished Leadership Award from Leadership Green Bay
  • The University of Wisconsin-Green Bay Founder’s Association Award for Excellence in Community Service (1978 and again 1995)
  • The Distinguished Leadership Award from the National Association of Community Leadership, The Company Flagship Award from the Entrepreneurs of Color Council of Green Bay

David M. Stauffacher, Senior Advisor

David is a results oriented leader with more than 22 years of progressive business experience.  His experience includes successfully managing a $7 million company with 67 employees (responsible for strategy, marketplace positioning, organizational and financial performance, customized product offerings, facility expansion, and the turnaround of the company from a loss situation to profitability within his first year) and, through his banking work, experience in business banking, insurance, investments, mortgage loans, consumer financial services, cash management, equipment purchase, real estate, business acquisition, and financial analysis.

David sees himself as an extension of the client’s management team, with the expertise – and, most important, the time – to discover where a business excels and where it falls short of customer expectations. He guides a clients’ strategic thinking and formulation of business strategy, facilitating the strategic planning process that emphasizes improvement—both immediate and long term.

David Stauffacher has a BBA in Finance from the University of Wisconsin-Whitewater, an MBA from the University of Wisconsin-Oshkosh and has competed additional coursework in Accounting through Northeast Wisconsin Technical College.  In addition to his extensive and broad-based business experience, David has a keen interest in business strategy and the challenge that firms face in the execution process.

Business and Leadership Activities – Present and Past


  • Co-founder and a partner in Echo MarketMedia, LLC
  • Member of the Executive Board of Nueske Meat Products, Inc.
  • Ambassador of the Greater Green Bay Area Chamber of Commerce

In the Past:

  • Vice President of Business Banking, JPMorgan Chase
  • President and Chief Executive Officer, De Pere Cabinet  Inc. (eight years – a privately-held, manufacturer of kitchen and household cabinets for commercialand residential use)
  • Vice President for Business Banking, Wells Fargo Bank
  • ITT Financial Services
  • Advisory Board member of the Advance Business Development Center,
  • Member of the Executive Board of the National Railroad Museum,
  • Leadership Green Bay Graduate
  • Member of Optimist International
  • Volunteer, with the Greater Green Bay YMCA Partner of Youth
  • Volunteer, United Way of Brown County
  • Volunteer, Salvation Army of Brown County


Together, Michael and David enjoy providing a fresh perspective and an in-depth understanding to their clients.  Business owners and executives are smart professionals.  The challenge is that in today’s marketplace they find themselves too busy to tackle the tough questions up the road and to look beyond the day-to-day operations.

That’s where the SMA team can be most helpful.  We can take the place of an investment in a position devoted to business strategy, to defining long term priorities, leading an evaluation of the business model and business conditions change, and ongoing strategic thinking that keeps the firm sharp and agile within a changing environment. For an owner or executive to be an active participant in the strategic thinking and planning process, it is beneficial to bring in an outside expert to facilitate this critical function.


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